Many Brits are still embarrassed about talking about condoms, a new survey has revealed.
In fact, a third of the 2,169 adults polled by the Family Planning Association (FPA) said that they had found talking about using condoms with a new partner so embarrassing that they simply chose not to use one at all.
The FPA believe that, although we live in an increasingly sexualised society, people in their 30s, 40s and 50s were given limited sex education and therefore still struggle to raise the issue of condoms in conversation.
Anne Weyman, chief executive of the FPA, said: "We have to ask why in the 21st Century when sex is so widely portrayed in British culture, talking about using condoms is still embarrassing.
"People can feel it's easier not to use a condom than put themselves through the torture of talking about a subject they feel deeply uncomfortable about."
The survey of more than 2,000 adults was released to mark the start of sexual health week.
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