More men than ever before are spending increasing amounts of time cooking for their partners, new research has revealed.
Instead of preparing a meal solely to celebrate a special occasion, men can be found in the kitchen on a regular basis, figures from market research firm NPD Group reveal.
This trend was noted across all age groups, with males aged under 25 more likely than others to cook for their wives and girlfriends.
Some 67 per cent of young men make the main evening meal for their partners at least once every ten days.
This figure falls slightly among older men, with 54 per cent of 25-34-year-olds cooking for their loved ones on a regular basis.
There has been a steady rise in the number of men cooking at home over the last four years, and while 18 percent of men cooking dinner at home may not sound significant, it is an historical high," said Harry Balzer, vice president for The NPD Group and author of the study.
He explained that the time and money pressures of modern life means that men are more likely to take responsibility in the kitchen to help their partner.
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