The Beatles sang that money can't buy love, but it seems that we have not taken their message on board as the cost of romance is approximately ?750 a year, a new study has claimed.
According to a survey by MoneyExpert.com, Brits spend around ?62 every month on gifts and treats for their partner, or ?744 a year.
This figure equates to around 3.5 per cent of the UK average salary.
In the poll of over 2,000 adults, it emerged that men are more generous with their romantic splurges, forking out ?71 a month on their partners, whereas women are only prepared to spend around ?51 on their other halves.
Sean Gardner, chief executive of MoneyExpert.com, said: "With Valentines Day, Christmas, anniversaries, birthdays and not to mention the month-to-month treats, we are coughing up more than ever before on gifts for partners.
"Nobody wants to put a price on love but it seems that keeping the spark going has never cost more. It could be we are seeing the end of 'free love' in this country at least."
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